Microsoft has just launched an online petition to protest against the commercial exploitation of user-data and email contents by Google. Microsoft wrote: "Google goes through every Gmail that's sent or received, looking for keywords so they can target Gmail users with paid ads. And there's no way to opt out of this invasion of your privacy".
Yes, indeed, the total lack of privacy is the cost of gratuity - if not Google as a company would not last long. But don't be fooled by Microsoft statement:
- All companies running websites do the same. From the casual ones like Facebook to the business oriented like LinkedIn. Apple does it on all its connected products: iphone, ipad... Even some banks do it like the Dutch bank ING (their ING direct website has trackers from Facebook, Google and the advertisement company DoubleClick).
- All telecom operators, these actors of the Internet that nobody sees (except your own ISP) but whose networks transport all Internet data, would like to get a share of the pie and are beginning to track users so as to monetarise their profils.
Microsoft dedicated website "anti-Google": www.scroogled.com